The DartPoints Brand Kit provides everything you need to create consistent, on-brand communications.
Use these assets and guidelines to ensure clarity, cohesion, and accuracy across all digital and print materials.
To maintain the integrity and visibility of the DartPoints logo, always surround it with sufficient clear space. This protected area prevents other graphic elements, text, or imagery from crowding or competing with the logo.
Clear space ensures the DartPoints brand remains recognizable and readable in all applications.
For readability, scale needs to have special considerations. Do not reduce these elements below these designated sizes.
Print
Never use the logo smaller than 25mm in width
Digital
Never use the logo smaller than 75px in width
This section provides guidance for DartPoints partners to ensure that all marketing materials remain aligned with the DartPoints brand standards.
Creative assets appropriate for co-branding include:
Materials containing DartPoints intellectual property—such as proprietary white papers, technical documentation, or content featuring DartPoints-specific text or imagery—are not suitable for co-branding.
Any asset that includes DartPoints-created content must be reviewed and approved by the DartPoints marketing team at [email protected] prior to use.
If a partner develops a DartPoints-themed program to take to market or launches a brand awareness campaign, the partner’s brand should take the lead, using a lockup that places the partner’s logo first, followed by the DartPoints logo.
At the same time, it is essential that the DartPoints logo is displayed correctly and in accordance with these guidelines. All partner-created program logos or lockups must be reviewed and approved by the DartPoints Marketing team prior to use.
DartPoints-dominant communications refer to materials where the DartPoints brand leads the customer experience, and the design relies heavily on the DartPoints visual system.
If you are promoting a DartPoints product or solution, please use the lockup that places the DartPoints logo before your company’s logo.
Roboto is the primary typeface for DartPoints. It should be used across all brand communications, including digital, print, marketing materials, and documentation.
Roboto is an open-source typeface that performs consistently across web and print environments. It offers a wide range of weights, allowing flexibility while maintaining clarity and hierarchy. When Roboto is unavailable, Arial serves as the approved system fallback typeface.
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For presentation materials, Oswald is designated for headings and emphasis.
Oswald adds visual strength and impact when used sparingly. It should not replace Roboto for body copy or extended text.
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Use images of Datacenter/ Server Racks/ with slight blur in the background and more focused on the object in foreground. The color and mood should be dramatic when selecting images and should align with the core brand colors.
All the images should be of high quality and not pixelated.
For industry specific images, use images with clean and clear focus on the subject. Avoid using busy looking or images with too many people in it.
For abstract and visualized images, use images with depth and slight blur in the background. It is recommended to select images with minimal clutter and that have colors more aligned with DartPoints’s branding.
Write like an infrastructure operator: clear, calm, confident. Plain language over hype. Avoid buzzwords and vague superlatives.
Lead with what buyers care about: capacity, uptime, resiliency, speed to deploy, predictability, proximity to users and data.
No “best in class,” “world class,” “future-proof,” “unlimited.”
Use measurable or defensible phrasing: “defined expansion path,” “deployment-ready capacity,” “available power capacity” (only if true and supportable).
demanding applications, high-density capacity, private hosted cloud, enterprise colocation, regional markets, power headroom, low-latency connectivity.
“edge provider” (unless you define it once, clearly).
Every page should reinforce at least one: enterprise-grade, regional/underserved markets, proactive expansion, high-density readiness, operational accountability.
If a paragraph could fit any colo provider, rewrite it.
For press and website top-level: “applications,” “infrastructure,” “capacity.”
For technical pages: “workloads,” “density,” “GPU,” “HPC,” “inference,” as appropriate.